How we create value beyond ourselves
The need for sustainable fashion is critical. Although we have a long way to go before reaching our vision to set a new social and environmental standard in the fashion industry, we build our foundation of value creation beyond ourselves on the materials we use. While our plan is to increase the number of materials over time, we have started with the following two so far: Jute and Leather.
Jute: Jute is the most sustainable plant fiber on the planet. It has the lowest carbon footprint among all fibers that we use in our daily lives. A hectare of jute plant cultivation takes out 15 tons of carbon dioxide from the atmosphere and also releases 11 tons of oxygen during its 100 days production cycle. Further, the production of jute requires very little to no fertilizer and minimal amounts of water.
Ecological cow leather: Our leather is tanned with natural oil obtained from different parts of plants including wood, barks, fruits, fruit pods, and leaves. It makes the leather favorable for both the environment and human health as it prevents chromium salts, used in the tanning process of 90% of all leather in the world (Forbes), that risk of becoming carcinogenic and persistent in the environment.
Furthermore, unlike synthetic/imitation leathers, ecologically-tanned leather is plastic-free.
Besides the leather is sourced from the crop-livestock circular system that can neutralize greenhouse gas emissions and can contribute to lifting up the poor farming community, responsible for managing this kind of farming, in rural Africa and Asia. The support for crop-livestock sustainable farming can contribute to sustainable development goals no. 2 (zero hunger), 12 (responsible consumption), and 13 (climate action).
Factory partners
Currently, we are sourcing our products from compliance factories, which maintain standard wages and a good working environment for the workers. This is part of our commitment to creating a positive societal change as the welfare of the factory workers is an integrated part of our value creation.
Future initiatives
Over time, as we continue toward our vision, we have several more initiatives to implement that not only create additional values beyond ourselves – but simultaneously products for you.
Regenerative design concept
Much damage has already happened to our natural environment through the cycle of unsustainable consumption and production. Thinking beyond sustainability, our regenerative design concept would help to restore soil and water resources from degraded conditions.
Innovative materials
Given the many materials around the world that are beneficial for both the environment and people, but are not yet popular, we will diversify our materials portfolio to produce further value beyond ourselves.
Zero waste policy
Implemented in the production plan by converting wastage of materials into usable resources. For example, producing card wallets from waste leather that is generated during the production of our leather bags.
Waste reduction
Through continuous production improvement efforts, we are striving to reduce waste.
Water and energy
In addition to reducing water and energy consumption in the production process, we also aim to use recycled water and renewable sources for energy.
Owned factory
To make further necessary impact relevant to our vision, we aim to have our production unit in the future.
Supporting projects that create value beyond themselves
By going beyond our efforts to create value for the environment and people, we will support projects that create value beyond themselves in various ways that we can’t do directly through our operations, for example, by developing and sponsoring cooperation with socially committed projects and initiatives.